Brand Strategy | Visual Identity | Art direction
Project scope
Drawing inspiration from celestial cycles, tactile materials and contemporary hospitality, the identity balances warmth with restraint. A palette of muted plums, soft creams and earthy neutrals pairs with clean typography and architectural forms to create an atmosphere that feels both calming and elevated.
Luna is a premium café inspired by the quiet rituals that exist within everyday life. In a culture built around speed and convenience, the brand encourages people to slow down, reconnect and be present, transforming a simple coffee break into a conscious daily ritual.
